Jumpstart your Digital Marketing Strategy (pre-conference workshop)

Date:      Tuesday 14 August 2018

Time:      9:00 am - 4:00 pm

Cost:       $825.00 incl GST (fee to attend will be in addition to your conference ticket price).

Bring:     Your Own Laptop

Venue:    TBC

Jumpstart your Digital Marketing Strategy!

Whether you’re responsible for refreshing your company’s marketing strategy, launching a new product or service, or extending your personal brand as an expert and thought-leader, technical evangelism and digital marketing should be central to your overall strategy. But where do you begin? What are the essential components of a successful marketing strategy? What tools do I need to get started, and deliver value to my organisation?

In this full-day workshop, participants will walk step-by-step through the following:

  • Identifying your brand
  • Creating your story
  • Sizing your market
  • Understanding your customer
  • Developing your strategy
  • Outlining your messaging and positioning
  • Aligning sales and marketing
  • Shifting from “marketing ” to “evangelism”
  • Building a “social capital engine”.

Led by award-winning technologist and marketer Christian Buckley, Microsoft Regional Director and MVP, and the Founder & CEO of CollabTalk LLC, an independent research and technical marketing company based in Salt Lake City. Christian will share his experiences building a brand inside and outside of the Microsoft ecosystem, including the tools and techniques that have been effective. Whether you’re an experienced marketer or new to marketing, you will get value out of this workshop where we will discuss the complexities of modern digital marketing and help attendees to create an actionable game plan.

Christian Buckley

Instructor: Christian Buckley

Christian Buckley

Christian is a Microsoft Regional Director and MVP, Founder & CEO of CollabTalk LLC, an independent research and technical marketing services firm located in Salt Lake City, Utah, and the CMO for revealit.io, an interactive video technology company.

A very active blogger and co-author of books on both SharePoint and software configuration management, Christian is one of the most widely published names within the Microsoft ecosystem. He can be found online at www.buckleyplanet.com and @buckleyplanet

 

Register Now

PRE-CONFERENCE WORKSHOP

This workshop is scheduled for August 14, the day before the conference. We need a minimum number of registrants to proceed. Please register here for this course as a part of your conference registration. OR if you want to do just the course and not attend the conference, please email events@sharethepoint.com and we will register your interest.

This course is CONFIRMED to proceed – spaces are limited but we still have availability so register here for this workshop as a part of your conference registration or email us today to lock in your spot.